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Thinking of Selling? Here’s Why Video Marketing Should Be Part of Your Strategy

Thinking of Selling? Here’s Why Video Marketing Should Be Part of Your Strategy



Video marketing is changing the way homes are bought and sold. With 80% of consumers watching videos online weekly, and 50% saying video has influenced a purchase, it’s clear that video plays a powerful role in today’s real estate market.

Here’s why it matters:
✅ Engages Buyers – Virtual tours and highlight reels help buyers picture themselves in your home.
✅ Increases Exposure – Videos get shared more often, reaching a wider audience on social media.
✅ Builds Trust – Professional videos create strong first impressions and emotional connections.

In fact, listings with video receive 403% more inquiries than those without! If you want to stand out and attract serious buyers, let's make video part of your strategy.

Data last updated on August 12, 2025 at 07:30 AM (UTC).
Copyright 2025 by the REALTORS® Association of Edmonton. All Rights Reserved.
Data is deemed reliable but is not guaranteed accurate by the REALTORS® Association of Edmonton.
The trademarks REALTOR®, REALTORS® and the REALTOR® logo are controlled by The Canadian Real Estate Association (CREA) and identify real estate professionals who are members of CREA. The trademarks MLS®, Multiple Listing Service® and the associated logos are owned by CREA and identify the quality of services provided by real estate professionals who are members of CREA.